website optimization

Changing a URL to a website page is a common practice, especially when a design change is also included in the process. But what most people forget is that during the URL change process, the SEO traffic suffers some damage, affecting the website. The best SEO companies like Fort Lauderdale SEO can help you decide the best strategy for this.

There is something called a 301 redirect method that can help you avoid ruining your SEO. Basically, by using this idea you can change the URL, yet you will keep the old link’s fairness and have 85 percent of it moved to the new URL. This way you will no longer have to start from scratch. But when you redesign a site, you also have to make sure that it does not affect the Search Engine Optimization in any possible way. This 301 strategy will ensure that the search evolution will not be awfully affected by your URL change. Without implementing this strategy, the organic search performance will take longer to get back on track.

Not changing a URL is the best method to not affect your SEO strategy, even when you change your design. When you modify your URL in any way, you are confusing the search engines because they have to search through algorithms, resulting in an unstable organic search.

Changing your URL when you own a business

Before you decide to change your URL to your online business, it would be better to have a talk with members from departments such as marketing and development. Make sure they understand what each other is saying because of most of the time, due to different knowledge, they misunderstand each other, causing more confusion. If you add a design company and a person who should implement all of that to the equation, you will end up with a bigger mess, mostly because these people have to deal with a subject that is quite hard to grasp and not their favorite topic.

Before you make the big decision, make sure your business does not depend on traffic coming from the organic search. Otherwise, the chances are that your business will be impacted in a rather negative way from the sudden URL change. Most sites do rely on organic searches and the incoming traffic it brings with itself, and this is why a sudden change of URL can become a business issue. If you consider changing your business URL, you should include in the plan, ideas, methods, and concepts that will help you and your team understand how change can affect SEO traffic and how it might become a business issue.

At the same time, modify the URL of your business will also include email links leading to a dead end. Once you change your URL, yet you managed to send out new emails, these emails will contain the old link inside of it. When a person, interested or not in your business, will click on it, it will lead to a dead end, resulting in a lost possible client.

If despite the fact that you have been warned about the potential damages a change of URL can cause on your personal business you still want to go through with the whole redesign, having a Search Engine Optimization Audit is an excellent idea. Specialized SEO people will come it, take a hard look at your website, analyze it from various points and angles and they will be able to tell you exactly where you should improve your site, what you should change and how you should implement these changes. Through this audit, you will know what things should be moved to your new URL, which ones you can leave behind, what risks will get you penalized and which ones you can assume.

In conclusion, changing your URL can affect your Search Engine Optimization strategy, the traffic you get on your website, but it can also confuse all search engines. Again, if you are working with a top SEO agency like Fort Lauderdale SEO you can trust them to evaluate and advise you on the implications of changing your URL.

landscaping Orlando FloridaYour Orlando landscaping company may be fabulous, but that does not mean that potential clients are going to see it. You have to have a few unique elements to get noticed and attract potential customers these days. One of the things you need is an aggressive and active marketing strategy. The strategy has to be persistent, but it also has to be effective. Once you find a way to achieve both things, you can consider yourself a successful landscaping contractor. The following is some additional information about marketing strategies and campaigns that you can consider for your business.

Why You Need a Marketing Strategy

The reason that you need a strong marketing strategy is quite simple: You are not the only landscaping company in the world. You are just a small fish in a vast sea of businesses. You may have the best Orlando landscape firm with some unique features like sod service, but your business may still not be as unique as you think and not allow you to stand out from the crowd. Manta alone lists more than 59,000 landscaping companies, and that is only a fraction of how many companies are out there that are similar to yours. Finding your business in a Google search can be like trying to find a needle in a haystack. That’s why a strong marketing strategy is needed so that you can stand above the crowd.

Many website owners have a strong marketing strategy in place now because they realize that operating without one can produce dismal visitor and conversion statistics. You have to do what the competition is doing at the very least if you want to make it in this overly saturated Internet.

Examples of Successful Marketing Strategies

There are two types of marketing strategies: aggressive and subtle. You can take either approach for your landscaping business because customers usually don’t jump to hire landscapers. They usually take their time to investigate the companies a little bit and see what kind of work they do. In the field of landscaping, your work is the most important aspect of the business. Your work is what you need to bring out in your marketing campaign. You need to showcase to your prospective customers what you have done and what you can do. You can do this by having someone take professional pictures and videos. Next, you need to get those pictures and videos out there to where your prospects can see them.

A reliable marketing company can help you with every step of the process from consultation and advice on video creation and social media marketing. Social media marketing takes advantage of all the features that sites like Twitter, Facebook, Instagram and other such sites have. Social media marketing campaigns can get your material out to people fast.

Another type of marketing is SEO. SEO involves optimizing your site in a way that attracts people to you through searches. You will end up with organic visitors to your site. Many search marketing strategies exist like pay per click, link building, smart keyword implementation, and more. Good SEO can raise your website’s rank so that it shows up quickly when people search for a reputable landscaping firm in your area. Your site will not go far without it, so you must contact a provider that has experience in this area.

How to Start a Strong Marketing Campaign

You can start your campaign today by contacting an experienced marketing firm. What you will want to do is contact the provider by phone or complete a short form online. Let the person know that you want to launch a marketing campaign for your best Orlando landscaping business. Someone will help you quickly.